First things first, we cleaned up Theo's Meta ads manager. The previous campaign structure was cluttered with too many tests and underperforming creatives, making it difficult to scale. We implemented the same proven campaign and ad set structure we've refined across our own brands and other client accounts. With the foundation in place, the focus shifted to what mattered most: creating better creative.

Rather than relying on generic AI-generated ads, we built a creative strategy centered around Theo himself given his Greek origins. We scripted a founder-led ad, edited it with a turnaround of less than 48 hours, and it quickly became the brand's top-performing creative. 

At the same time, we identified a growing trend of consumers taking daily olive oil shots and used AI where it made sense: to rapidly produce trend-driven creatives that educated customers on Ambrosia & Nektar's exceptionally high polyphenol content and kept the brand at the forefront of the conversation.