HYGIENE LAB

FROM $18K TO $1,000,000

With a fraction of original ads budget and Klaviyo email flows to help scale.

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Founded by the former co-founder of viral watch brand MVMT Watches, Hygiene Lab is a men's health brand focusing on high quality, non-toxic hygiene products. After using an unknown ad agency and experiencing terrible results, Hygiene Lab partnered with PQC to salvage their devastated ad account and right the ship. After a deep clean and thorough restructuring, PQC was able to reduce traffic costs by over 200% and 8x Shopify revenue in a matter of months.

$1,000,0000   a month revenue

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60% Repeat  customer rate

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200% Reduction   in ad traffic costs

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In Talks With High End Retailers

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Space  health and beauty

PHASE 1 - DITCH THE BAD AGENCY

Stop The Bleeding

Hygiene Lab was founded in sunny Los Angeles CA with one mission - to offer male consumers a selection of hygiene products that did NOT contain harmful, testosterone-destroying chemicals. With the wish of selling strictly direct-to-consumer, Hygiene Lab partnered with a recommended ad agency who promised incredible results. Unfortunately, this ad agency's methods soon began delivering poor results, not promised success. With traffic and acquisition costs sky high and revenues low, Hygiene Lab turned to PQC Digital to help turn things around as quickly as possible.

Hygiene Lab's Situation

Ad account incorrectly setup with algorithm being trained to think bad results were good

Current agency left a disaster, can PQC re-route the ship and bring costs down?

With a higher price tag compared to competitors, how do we convince potential buyers to purchase?

Initial Goals and Situation

Ad account incorrectly setup with algorithm being trained to think bad results were good.

Current agency left a disaster, can PQC re-route the ship and bring costs down?

With a higher price tag compared to competitors, how do we convince potential buyers to purchase?

PHASE 2 - DESTROY, FIX, AND SUCCEED 

Fresh Campaigns, Lower Budget

After conducting an audit of Hygiene Lab's ad account, it was clear drastic measures needed to be taken to make the business viable. Rather than tweak existing ad campaigns, the decision was made to wipe the slate clean, including the ad account itself. The Meta pixel had been so tarnished by poorly structured campaigns that PQC determined the algorithm was no longer able to identify the correct audiences at an affordable cost.

 

With a new ad account created and PQC's tried and true ad campaign structures in place, positive results were immediate. Hygiene Lab's traffic costs shrunk by 200%, revenues tripled, and all with a significantly smaller daily spend. 

Create new ad account with proper campaign and ad set structure 

Test best creative with low daily budget to understand what message resonates with consumer

Scale ads which show the most promise

From $18,000 to $58,000+ in monthly revenues

$18,037 Total Sales January 2024

SALES FROM JANUARY 2024

SALES FROM MAY 2024

$To 58,371 Total Sales May 2024

PHASE 3 - SCALE WITH CONSISTENT ROAS

Massive Growth

With a massive reduction in ad spend and sales consistently increasing, Hygiene Lab continues to gather momentum. With a focus on repeat customers and a thriving subscription business, Hygiene Lab has started spending serious money on ad spend, influencers, new product drops, and more.

 

As of Summer 2026, Hygiene Lab is no longer a client of PQC Digital, but due to the positive nature of our partnership in the beginning of their journey, we remain close, and are stoked to hear they are exceeding $1M in monthly revenue!

You can follow Hygiene Lab's journey:

Website: Click here

Instagram: @hygiene.lab

Follow Hygiene Lab's Journey Here! | Website| Instagram