Let's all admit, when you think of camping, you don't think of motorcycles. You're probably thinking of tents and campfires, RV's and uncomfortable sleeping bags that smell like they've been in the basement for 3 years...which they have...but not motorcycles. And that's OK! But believe it or not, motorcycle camping is a thriving niche in the outdoors arena, so PQC began to conduct intense research into what consumers in this niche actually care about. By using familiar language, harping on common pain points, and resonating with the niche specifically, the ads PQC created crushed it. Along with correcting some major issues with campaign structures so that future ads could scale properly, MCN's goal of doubling annual revenue became well within sights.