VOID PUTTERS

FROM $0 TO $80k+ A MONTH

With just a small Meta ads budget and crucial Klaviyo flows
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PQC Co-Founder JP's latest brand Void Putters has gone from $0 in monthly revenue to over $80,000 with just a $15,000 dollar monthly META ads budget. By creating great initial momentum using all he's learned about META ads, Void has been able to spend $300,000 on new club-milling equipment and secure investment from top industry leaders.

$70k - $90k   a month revenue
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5x ROAS   under 1 year in business
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Max Capacity   can't make enough putters!
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In Talks with High Level Investors
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Space  sports equipment

PHASE 1 - WLL THIS EVEN WORK DTC?

Drive for Show, Putt for Dough

Void Putters is a golf equipment brand with patented technology and an in-house manufacturing team who mills all their putters here in the US. Up against long-standing brands with expensive professional sponsorships, their task was to somehow convince golfers to spend $300+ on a putter they've never had the chance to try. Could it be done efficiently and at scale with META ads?

Void's Situation

New ad account and business, need to test compelling ad creative without wasting money

Trusted legacy companies dominate the golf industry, how can we break in?

With a product price over $300+, can we achieve a sustainable CAC?

Void's white board before launch

Image A

Initial Goals and Situation

New ad account and business, need to test compelling ad creative without wasting money

Trusted legacy companies dominate golf industry, how can we break in?

With a product price over $300+, can we achieve a sustainable CAC?

PHASE 2 - LEVERAGE VOID'S STRENGTHS

Compelling Ads + Klaviyo Flows

Void's putters don't just look great, they also utilize patented technology which gives them a huge technological differentiator. We asked ourselves, how could we effectively illustrate this in a simple yet convincing ad?

 

We chose a tried-and-true ad schema, a "comparison ad", and it exceeded all expectations (See "Image A" for ad creative example).  By showcasing Void's technological advantage in an obvious, compelling, and simple way, users took the opportunity to click, learn more, and convert.

 

Yet even with GREAT ad creatives, we foresaw one major issue. Putters can exceed $300 or even $600 after customizations...impulse purchases were going to be few and far between. So how could we re-engage those who clicked on the ad, perhaps added to cart, but then abandoned their search of Void? Our answer? Klaviyo email flows. 

 

PQC installed a compelling website popup urging site visitors to subscribe to email marketing. With over 10% of site visitors opting in, PQC then re-engaged them with a mix of brand building, urgency, and educational email flows that for little cost, captured tens of thousands of dollars in lost revenue per month. 

Image A

Made compelling ad creatives and chose the most successful ones to scale

Properly structured additional Meta ad campaigns to ensure costs remain low and ROAS high

Setup 5 core Klaviyo email flows with 3 emails each

From $0 to $80,000+ with 5X ROAS

$0 In Revenue From Meta 

PQC Boosts Revenue to $85k 

FROM $0

TO +$80K USING PQC META STRATEGY

PHASE 3 - SCALE SCALE SCALE!

More Money Less Problems

With the profits generated from their Meta-driven sales, Void has been able to purchase over $300,000 of crucial machinery to increase daily production output. In a less fancy way of saying it, they finally can create a surplus of putters! With this daunting roadblock surpassed, Void can increase ad spend as well as pursue highly coveted wholesale opportunities to take their company to $100k, $250k, or dare we say $1M a month in revenue! We're excited to scale Void to any height it can manage. Will this be your company next?

You can follow Void's journey:

Website: Click here

Instagram: @void.golf

Follow Void Putter's Journey Here! | Website | Instagram